“Why would I want a LinkedIn profile? I keep up with my friends and connections on Facebook.” That’s what young lawyers looking for work often say when I ask them about networking and how they use LinkedIn. Older lawyers often view any kind of social media as a waste of time. Whether “looking for work” means job-hunting or client development, LinkedIn can be a useful tool. Here are 8 reasons why.
1. Professional Focus
LinkedIn focuses primarily on business connections by highlighting companies and their employees and former employees. Although LinkedIn has a collaborative culture like most other social media, it provides a forum to strut your stuff tastefully, because participants tacitly acknowledge its self-promotional and business networking purpose. Clients, recruiters and employers come to LinkedIn looking for what you have to offer. Journalists also peruse LinkedIn for knowledgeable people to interview about newsworthy topics.
2. Resume on Steroids
LinkedIn invites you to flesh out your profile with everything you would include in a resume, and a lot more. The format keeps readers interested with links to significant categories of information. Your LinkedIn resume can include links to your website, blog, Twitter profile, groups you belong to and more. When you reconnect with an old acquaintance, it would be awkward or inappropriate to hand them your resume. LinkedIn does that for you.
Debra L. Bruce, JD, PCC.
There’s a big shake up going on in the world of internet domain names. The Internet Corporation for Assigned Names and Numbers (ICANN) is accepting applications for new generic Top Level Domains (TLDs). Top Level Domains are the second half of your website name – the part that follows the “dot,” such as .com, .net and .info. Historically, ICANN authorized only 22 generic TLDs and 248 country code TLDs, like .ca or .fr. Recently, however, ICANN began accepting applications for the issuance of new descriptive TLDs, such as .book or .auto.
So why should you care about all this mumbo jumbo? Read more «A Chance to Grab a Better Law Firm Website Name»
January 13, 2012
South Texas College of Law
Emilie Slohm Room
12:00pm – 1:00 pm
Presented by Debra Bruce
Attorneys use social media for many purposes. Some uses, such as improving jury selection, investigating cases, and impeaching witnesses are designed to help the attorney with his/her litigation practice. Other uses, such as building client relationships, finding a job, and informing the public about issues result in more practice-related benefits. Finally, attorneys use social media to better serve their clients and simply to keep in touch with friends. In this interactive session of Just Ethics, Debra Bruce will alert attendees to what (and where) the ethical boundaries are before they overstep them.
Accredited for 1.0 hour of participatory credit, including 1.0 hour of legal ethics.
Debra will be speaking at the HBA Labor & Employment Law Section on Monday December 12th from 11:30am – 1:00pm on “Social Media Issues in Employment Law” (includes .25 hours ethics credit) at the Magnolia Hotel: 1100 Texas Ave., Houston, Texas 77002
Cost: $30 for section members and law students, $35 for non-members or persons without an advance reservation. See more info here.
RSVP by 11:00 a.m. on December 7 to Anel Valdez at email@example.com. No phone calls please.
Seating is limited and valet parking is available for $7.00; first 30 participants will receive free valet when requested. If you make a reservation and do not attend, you are expected to pay the cost of the lunch unless you cancel by 11:00 a.m. on December 7.