CLE – Just Ethics: “Leveraging Social Media in a Law Practice… and Ethical Obstacles to Avoid”
January 13, 2012
South Texas College of Law
Emilie Slohm Room
12:00pm – 1:00 pm
Leveraging Social Media in a Law Practice… and Ethical Obstacles to Avoid
Presented by Debra Bruce
Attorneys use social media for many purposes. Some uses, such as improving jury selection, investigating cases, and impeaching witnesses are designed to help the attorney with his/her litigation practice. Other uses, such as building client relationships, finding a job, and informing the public about issues result in more practice-related benefits. Finally, attorneys use social media to better serve their clients and simply to keep in touch with friends. In this interactive session of Just Ethics, Debra Bruce will alert attendees to what (and where) the ethical boundaries are before they overstep them.
Accredited for 1.0 hour of participatory credit, including 1.0 hour of legal ethics.
Post Date: January 12, 2012
Debra’s Speaking at the HBA Labor & Employment Law Section
Debra will be speaking at the HBA Labor & Employment Law Section on Monday December 12th from 11:30am – 1:00pm on “Social Media Issues in Employment Law” (includes .25 hours ethics credit) at the Magnolia Hotel: 1100 Texas Ave., Houston, Texas 77002
Cost: $30 for section members and law students, $35 for non-members or persons without an advance reservation. See more info here.
RSVP by 11:00 a.m. on December 7 to Anel Valdez at anel.valdez@jacksonlewis.com. No phone calls please.
Seating is limited and valet parking is available for $7.00; first 30 participants will receive free valet when requested. If you make a reservation and do not attend, you are expected to pay the cost of the lunch unless you cancel by 11:00 a.m. on December 7.
Post Date: December 8, 2011
Why Lawyers MUST Get Their Heads Out of the Sand about Social Media
The mushrooming popularity of social media creates novel legal issues to be resolved, as well as a lot of opportunities for mistakes by lawyers and their clients. Wake up! How can you answer your client’s questions or warn them about potential legal infractions, if you aren’t familiar with the medium? Could you be completely missing a good business development opportunity?
Many lawyers tell me their clients don’t use social media, but have they really checked? Or is that just an assumption? How do you check, if you don’t engage in social media yourself? Not long ago I spoke to about 50 lawyers, most of whom knew very little about social media. The room got very quiet when I started putting up on the screen the logos of their clients who had Twitter, Facebook and LinkedIn accounts. If you asked your clients last year whether they used social media, they may have a different answer now. Could your competitors be enhancing their relationships with your clients via social media, while you remain oblivious?
Even if your clients don’t officially have a social media presence, their employees, customers, or competitors may be posting things that affect your clients. When they ask you what to do about it, how will you be able to advise them if you don’t understand what they are talking about?
Here are some examples of how you might be called on in your law practice to address social media issues.
Post Date: September 7, 2010
Nice Guys Are Good for Business
Back in 2005 I wrote Who Says Nice Guys Finish Last? The post recounted how attorneys have generated more business by putting their focus on helping others, even in ways that have nothing to do with the law. It also discussed the psychological underpinning of their success.
In the wake of the financial meltdown, there is growing evidence (cited by Time magazine, Fortune magazine and Harvard Business Review) that the “do well by doing good” philosophy is gaining a foothold in the corporate world. Maybe we are getting beyond the Gordon Gekko/ Ivan Boesky philosphy that “greed is good.” I hope more of our legal colleagues take note, too.
At least one Harvard Law grad is leading the way. Dov Seidman, author of the bestseller HOW: Why HOW We Do Anything Means Everything … in Business (and in Life) opines that “winner-take-all” strategies are obsolete. He partially credits the increased difficulty in hiding unethical and greedy business behavior in this era of bloggers, YouTube, Twitter and other social media.
Fortune Magazine recently published Why Doing Good Is Good for Business about Seidman’s rise as a management guru from providing training in ethics and legal compliance. The Fortune article says he
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Post Date: March 16, 2010