Articles by Debra L. Bruce Archives | Page 2 of 16

8 04, 2014

How to Get That Thing Done That You Keep Putting Off

2019-03-15T18:27:12+00:00By Debra L. Bruce, JD, PCC.|Comments Off on How to Get That Thing Done That You Keep Putting Off

Most of us have something that we keep putting off until a looming deadline spurs us to action. Our modus operandi robs us of sleep and our confidence that we did our best work. Some unpleasant tasks don’t have a deadline, so we postpone them until we can’t function anymore without doing something about them. Like when you know you need to get a new computer, but that requires a disagreeable choice between researching to make the right selection, or surrendering to the influence of a salesperson. So you don’t do anything about it until your processing speed slows to a crawl.

Whatever you tend to procrastinate on, that increases your stress and lowers your self-esteem. Go through this list of suggestions and look at your practice with new eyes to find one thing you can do differently now. […]

18 03, 2014

The 4 R’s for Solving Dilemmas

2019-02-21T23:25:22+00:00By Debra L. Bruce, JD, PCC.|Comments Off on The 4 R’s for Solving Dilemmas

Do you have a dilemma, a persistent worry, a recurring aggravation, or a deep concern? As lawyers we are trained to apply logic and rigorous analysis to solve problems. Some issues, however, call for a different approach – one of creativity and inner guidance. Here’s a little formula, “The 4 R’s,” for finding a solution: Rest, Relax, Reflect and Receive.

1. Rest

Many of our problems arise out of the stress created by the very busy-ness of our lives. Studies have shown that the average person needs eight hours of sleep per night, but today many of us cheat our bodies of some of that needed rest. In his book, The Promise of Sleep, William C. Dement, M.D., Ph.D. describes studies showing that if you are only getting 6 hours of sleep per night during the work week, by Friday night you have accumulated 10 hours of “sleep debt” that must be repaid. Dr. Dement says, “As your debt grows, your energy, mood and cognition will be undermined.” Dr. Dement warns that you cannot work off a large sleep debt by getting one good night’s sleep. No wonder you find yourself sleeping late on the weekend and then still wanting a nap in the afternoon. […]

12 02, 2014

Strategies for Expanding into a New Practice Area

2019-02-21T23:25:23+00:00By Debra L. Bruce, JD, PCC.|1 Comment

Many areas of law practice tend to cycle up and down over time. Savvy attorneys keep enough capital reserves to get them through the predictable lean times. The business volatility in recent years has some worried lawyers seeking to build up a practice in a different area of expertise. I wrote about ways to get experience that you don’t already have, but perhaps you dabble now and then in another area. Here are some tips on building up your visibility and expertise in a practice area you aren’t known for.

1. Choose an additional practice area that complements your existing practice.

Your credibility will be higher if there is some overlap between your new practice area and what you already have a reputation for. When real estate, securities or other transactional practices wane, some transactional lawyers step over into litigation involving similar subject matter expertise. To begin making such a transition, offer to consult on cases with trial lawyers you know. Many commercial litigators take on such a wide variety of cases that they don’t have your depth of expertise or awareness of the numerous laws that may impact the case they just took on. […]

7 01, 2014

Avoiding the Commoditization of Your Law Practice

2019-02-21T23:25:24+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Avoiding the Commoditization of Your Law Practice

My article in 2007 about some of the potential ramifications of law firms going public generated quite a number of reader responses. One email asked a question that intrigued me. The reader asked how he could keep his law practice from becoming commoditized. Both small and large law firms should be asking themselves that, because the tide has already turned toward the commoditization of many legal services.

What are commodity legal services? Generally, legal services that involve routine and predictable legal issues that can be systematized into forms and processes. […]

20 12, 2013

Ready, Set, Goal!

2019-03-20T21:36:32+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Ready, Set, Goal!

“History informs us of past mistakes from which we can learn without repeating them. It also inspires us and gives confidence and hope bred of victories already won.”

~ William Hastie (1904-1976)
Civil rights attorney, law school professor and first African-American federal judge

As we wrap up one year and begin the next, it’s a good idea to engage in a “Lessons Learned” process before we make plans. By analyzing the results we obtained, we can avoid repeating our mistakes and be blessed to repeat our successes. To get real value, it needs to be a thoughtful process covering all aspects of your life. From my years of experience in helping clients through such an analysis, I have identified a few guidelines that can help you.

1. Give yourself full credit.

First, take a look at what was successful. Allow yourself all due credit for your accomplishments, breakthroughs and wins, no matter their size. Don’t just look for cases you won or big deals closed. We tend to gloss over our small victories, even when they took real effort or perseverance to achieve. We rarely let ourselves live down a shortfall, however, so give equal time to your successes. If you finally got those files taken care of, or your office organized, include that accomplishment on your list. If you gained back 5 of the 10 pounds you lost last year, acknowledge yourself for keeping off 5 pounds. […]

3 12, 2013

Why GP Solos Need to Worry About a Modern British Invasion

2019-02-21T23:25:25+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Why GP Solos Need to Worry About a Modern British Invasion

In May 2007 Slater & Gordon, an Australian personal injury firm, became the first law firm to go public. At the time, I discussed some of the implications of publicly held law firms, including the commoditization of legal services. I also gave some tips on how you can reduce the risk that your law practice will become a mere commodity.

Revolution in the U.K.

In October 2007 the United Kingdom passed the Legal Services Act (“LSA”), which authorized alternative business structures (“ABS”) with non-lawyers in professional, management or ownership roles in law firms. One of the regulatory objectives of the legislation was to promote competition in the provision of legal services. The LSA became effective in 2011, and in 2012 the Solicitors Regulation Authority approved the first four ABS firms. One of them, Co-operative Legal Services, launched a fixed fee family law service, with the intent of bringing “a refreshingly different approach to family law” with an “easily accessible and affordable” range of services. It is a division of The Co-Operative Group, a retail giant in the UK with 4800 retail outlets and 7 million members. So I guess you could say it is now the Costco of legal services. […]

5 11, 2013

Unexpected Resource for Client Effectiveness Tips

2019-02-21T23:25:26+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Unexpected Resource for Client Effectiveness Tips

I seem to know a lot of attorneys with special needs children. One of them described to me how he manages himself and his special needs child in situations that might increase her stress. As he described his process, it reminded me of how effective lawyers steer their clients through the twists and turns of the legal process.

In this time of economic turmoil and uncertain futures, today all lawyers have stressed out clients to deal with. See if this parent’s process for a special needs child might help you be more effective in managing both yourself, and those you advise, in stressful situations. […]

8 10, 2013

Build Your Law Practice: Become a Network Resource Hub

2019-02-21T23:25:26+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Build Your Law Practice: Become a Network Resource Hub

Suzanne Meehle wrote a nice post called With a Little Help from My Friends about the value to a lawyer of network development, whether inside or outside your organization. A network of co-workers, friends and acquaintances can help you build your law practice and be the best lawyer you can be. Here are some things a good network can do for you:

1. Refer business to you;
2. Answer legal questions outside your area of expertise;
3. Act as a sounding board as you puzzle out a tough legal issue;
4. Share tips and methods for effectively running your law practice;
5. Save you from reinventing the wheel by sharing a starting form for a document you need to draft;
6. Take care of your good clients on matters you don’t usually handle;
7. Cover for you when a vacation or emergency takes you away from the office;
8. Make recommendations about vendors, software or technology they have found reliable; and
9. Introduce you to speaking, writing or leadership opportunities that will get your name out there. […]

11 09, 2013

Finding Work: 8 Reasons for and 4 Warnings about using LinkedIn

2019-03-20T21:40:19+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Finding Work: 8 Reasons for and 4 Warnings about using LinkedIn

“Why would I want a LinkedIn profile? I keep up with my friends and connections on Facebook.” That’s what young lawyers looking for work often say when I ask them about networking and how they use LinkedIn. Older lawyers often view any kind of social media as a waste of time. Whether “looking for work” means job-hunting or client development, LinkedIn can be a useful tool. Here are 8 reasons why.

1. Professional Focus

LinkedIn focuses primarily on business connections by highlighting companies and their employees and former employees. Although LinkedIn has a collaborative culture like most other social media, it provides a forum to strut your stuff tastefully, because participants tacitly acknowledge its self-promotional and business networking purpose. Clients, recruiters, and employers come to LinkedIn looking for what you have to offer. Journalists also peruse LinkedIn for knowledgeable people to interview about newsworthy topics. […]

25 07, 2013

Bloomberg Law Makes My Day!

2019-02-26T19:26:11+00:00By Debra L. Bruce, JD, PCC.|Comments Off on Bloomberg Law Makes My Day!

OMG! I am excited and I owe a big “Thank You!” to Bloomberg Law. Finally Siri can understand me!
Maybe I can pay it forward by helping other sufferers from my problem. Let me explain.

I’m an avid fan of technology and I use my iPhone a lot. I’m not a good thumb typist, however. So when I want to send an email or text, do a Google search or jot a note to myself on my iPhone, I prefer to dictate it to Siri. […]

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