18 03, 2014

The 4 R’s for Solving Dilemmas

2019-02-21T23:25:22+00:00By |Comments Off on The 4 R’s for Solving Dilemmas

20140227 The 4 R'sDo you have a dilemma, a persistent worry, a recurring aggravation, or a deep concern? As lawyers we are trained to apply logic and rigorous analysis to solve problems. Some issues, however, call for a different approach – one of creativity and inner guidance. Here’s a little formula, “The 4 R’s,” for finding a solution: Rest, Relax, Reflect and Receive.

1. Rest

Many of our problems arise out of the stress created by the very busy-ness of our lives. Studies have shown that the average person needs eight hours of sleep per night, but today many of us cheat our bodies of some of that needed rest. In his book, The Promise of Sleep, William C. Dement, M.D., Ph.D. describes studies showing that if you are only getting 6 hours of sleep per night during the work week, by Friday night you have accumulated 10 hours of “sleep debt” that must be repaid. Dr. Dement says, “As your debt grows, your energy, mood and cognition will be undermined.” Dr. Dement warns that you cannot work off a large sleep debt by getting one good night’s sleep. No wonder you find yourself sleeping late on the weekend and then still wanting a nap in the afternoon. […] «The 4 R’s for Solving Dilemmas»

4 03, 2014

Introducing Guest Blogger Ryan Alesso – “Don’t Stop Marketing Your Law Firm the Old-Fashioned Ways”

2019-02-19T23:54:56+00:00By |3 Comments

20140227 Ryan AlessoRyan comes from an ad and marketing background, and is now focused on the healthcare niche.  He travels around the U.S. and speaks at conferences on healthcare marketing and management.

 

 

“Don’t Stop Marketing Your Law Firm the Old-Fashioned Ways”

Business Law

Discounted services and buy-one, get-one-free coupons used to be the domain of shoe salesmen and oil change shops, but now the American Bar Association has sanctioned these tactics for use by lawyers as well. Attorneys who want to advertise over platforms like Groupon and LivingSocial are welcome to do so, reports the Association of Corporate Counsel. These new-found tactics may be a good way to reign in new clients, but they haven’t replaced some of the older and still-relevant forms of marketing.

Brochures

You can physically hand a brochure to prospective clients. It requires less effort for the recipient to look it over than searching your website. It also shares more information than a billboard or radio ad. Hard copy promotional items like these usually get placed somewhere conspicuous, such as on a desk or counter, and can therefore serve as a reminder to the recipient. […] «Introducing Guest Blogger Ryan Alesso – “Don’t Stop Marketing Your Law Firm the Old-Fashioned Ways”»

 

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