Strategies for Expanding into a New Practice Area


Debra L. Bruce, JD, PCC.

20140112 Strategies For Expanding Into a New Practice AreaMany areas of law practice tend to cycle up and down over time. Savvy attorneys keep enough capital reserves to get them through the predictable lean times. The business volatility in recent years has some worried lawyers seeking to build up a practice in a different area of expertise.  I wrote about ways to get experience that you don’t already have, but perhaps you dabble now and then in another area. Here are some tips on building up your visibility and expertise in a practice area you aren’t known for.

1. Choose an additional practice area that complements your existing practice.

Your credibility will be higher if there is some overlap between your new practice area and what you already have a reputation for. When real estate, securities or other transactional practices wane, some transactional lawyers step over into litigation involving similar subject matter expertise. To begin making such a transition, offer to consult on cases with trial lawyers you know. Many commercial litigators take on such a wide variety of cases that they don’t have your depth of expertise or awareness of the numerous laws that may impact the case they just took on. Read more «Strategies for Expanding into a New Practice Area»

“Avoiding the Commoditization of Your Law Practice”

Debra L. Bruce will be speaking  at the February meeting of Solos Supporting Solos:

“Avoiding the Commoditization of Your Law Practice”

20140107 Avoid Commoditization

Thursday, February 20, 2014 at 7:30am

Wortham Tower Cafeteria at 2727 Allen Parkway, Houston TX 77019

(The Wortham Tower is near the intersection of Allen Parkway and Waugh Drive.)

Come early for Dutch treat breakfast – the cafeteria opens at 6:30am!

All are welcome – there is a $5.00 meeting charge

The legal industry has entered an era of rapid change fueled by recessionary downward pressure on legal fees, a global economy, technological innovation, disruptive new legal service models and regulatory changes respecting law firms. Debra will highlight examples of emerging innovations in legal service provision that may impact the sustainability of many traditional law practices. She will also provide suggestions on what lawyers can do to keep their law firms afloat in the developing wave of commoditization of legal services.

For more information, please email Lynne Andrews lynyssa@gmail.com