Avoiding the Commoditization of Your Law Practice

Debra L. Bruce, JD, PCC.

20140107 Avoid CommoditizationMy article in 2007 about some of the potential ramifications of law firms going public generated quite a number of reader responses. One email asked a question that intrigued me. The reader asked how he could keep his law practice from becoming commoditized. Both small and large law firms should be asking themselves that, because the tide has already turned toward the commoditization of many legal services.

What are commodity legal services?  Generally, legal services that involve routine and predictable legal issues that can be systematized into forms and processes. Read more «Avoiding the Commoditization of Your Law Practice»