Why Lawyers Need a Marketing Niche

Debra L. Bruce, JD, PCC.

Marketing NicheOne might think that the topic of niche marketing has been covered ad nauseum, but I regularly coach lawyers who resist the concept. So I know that most lawyers don’t understand what they are missing, and why they should seriously consider establishing a niche. The first thing I point out is that each client wants an attorney who knows how to handle their specific problem. Who has enough time, money or energy to successfully market in several diverse practice areas? Read more «Why Lawyers Need a Marketing Niche»